Eva Longoria can be seen from Space

Not literally of course - she's a big star and all that, but relatively small in real life. However, Maxim, doing 6 million things to publicize their 100th issue, built this in the ground, on a direct path to Vegas from California. I just want to know how they actually did it - some guy with a big spray can maybe?
CNN.com - Eva Longoria is really, really big - Apr 6, 2006