Streaming TV - TVU Player

Now I'm definitely not advocating anything illegal, but I'm sure this is at the very least slightly "gray". This site lets you download a player, and they somehow stream TV from the likes of HBO etc. Apparently, this site was broadcasting the World Cup when it was on - how come no-one told me? Here's hoping it stays around long enough to show the Euro 2008 championships, but I'm not holding my breath. It is Chinese though, and so I'm not sure exactly how an American company will be able to sue a company over there, without some sort of government intervention. And the government has a few other things to worry about (including of course, never using the phrase "Staying the course" again).