All New Zima

Not that a new alchopop should be big news, but 2 things here - first is the picture, which I thought was great, and is a definite indication that brewers try and target the younger generation with these schweet drinks, and second, consumer tests apparently revealed a desire to drop the alcohol content down a notch. Like I believe that - there hasn't been one drink (well, maybe Ivo's uncle's dodgy moonshine that we consume at the annual works Christmas party) where I've thought "I wish that had a little less alcohol in it.