Movie Studio Does Something Sensible?

Finally, it looks like one movie studio (Fox) has actually been listening to it's customers and is about to start including an iTunes (and iPod, AppleTV etc etc) copy of the movie on the DVD itself. This will save me hours of time instead of going through the usual Mac The Ripper to Handbrake to importing process that currently occupies my computers processors for large periods of their life.

Here's hoping the other movie studios do the same thing, and quickly. The amount of electricity this will save is going to be so big, we can all feel we're doing our bit for the environment and saving the world, without actually doing much at all (just like those light bulb replacements we put around the house).