Why?

So, BMW goes and makes a car/truck/thing that nobody is quite sure why should exist (lets make an SUV that isn't really big enough to be an SUV, and then make it handle just like a car, instead of just making it a car in the first place...).

And then, they persuade/force/bribe the M division to sell their soul and work on this instead of the lsd equipped 1 Series M that every car geek/reporter/fan is waiting for.

I think it would have been a lot cheaper and easier to just bring the M5 Estate (wagon) over here, and save everyone the trouble.....